{"id":3194,"date":"2021-05-19T11:33:05","date_gmt":"2021-05-19T11:33:05","guid":{"rendered":"https:\/\/dev.3-core.de\/?p=3194"},"modified":"2026-03-19T13:06:48","modified_gmt":"2026-03-19T13:06:48","slug":"entering-emerging-markets","status":"publish","type":"post","link":"https:\/\/3-core.de\/en\/blog-englisch\/entering-emerging-markets\/","title":{"rendered":"Entering emerging markets"},"content":{"rendered":"\r\n<p><strong>Practical\u00a0tip\u00a0from\u00a0Vivian van der Linde\u00a0| 3-core GmbH,\u00a0for\u00a0DMB Deutsches Mittelstandsbund<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Emerging\u00a0market\u00a0Mexico &#8211; on\u00a0the\u00a0one\u00a0hand\u00a0a\u00a0popular\u00a0production\u00a0location\u00a0for\u00a0some\u00a0of\u00a0the\u00a0best-known\u00a0DAX and MDAX\u00a0companies, on\u00a0the\u00a0other\u00a0plagued\u00a0by\u00a0an\u00a0unstable\u00a0political\u00a0situation, a high\u00a0crime\u00a0rate and\u00a0dangerous\u00a0drug\u00a0cartels.\u00a0How\u00a0can\u00a0a medium-sized\u00a0company\u00a0benefit\u00a0from\u00a0industrialization\u00a0and\u00a0attractive\u00a0production\u00a0conditions\u00a0while\u00a0protecting\u00a0its\u00a0employees,\u00a0values\u00a0and\u00a0reputation? In\u00a0this\u00a0case,\u00a0prevention\u00a0is\u00a0the\u00a0key\u00a0to\u00a0success. Through\u00a0various\u00a0targeted\u00a0formats, such\u00a0as\u00a0scenario\u00a0workshops\u00a0and\u00a0contingency\u00a0planning,\u00a0managers\u00a0and\u00a0employees\u00a0can\u00a0prepare\u00a0themselves\u00a0optimally\u00a0for\u00a0traveling\u00a0to\u00a0and\u00a0staying\u00a0in\u00a0specific\u00a0regions.<\/p>\r\n\r\n\r\n\r\n<p><strong>Emerging\u00a0<\/strong><strong>market<\/strong><strong>\u00a0<\/strong><strong>pioneer<\/strong><strong>\u00a0Mexico<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Emerging\u00a0markets,\u00a0unlike\u00a0developing\u00a0countries,\u00a0are\u00a0experiencing\u00a0high\u00a0economic\u00a0growth\u00a0and\u00a0offer\u00a0a\u00a0number\u00a0of\u00a0interesting\u00a0investment\u00a0opportunities\u00a0due\u00a0to\u00a0their\u00a0upswing. Mexico\u00a0has\u00a0been\u00a0considered\u00a0one\u00a0of\u00a0the\u00a0most\u00a0lucrative\u00a0emerging\u00a0markets\u00a0for\u00a0decades. Not\u00a0only\u00a0has\u00a0the\u00a0country\u00a0attracted\u00a0the\u00a0attention\u00a0of\u00a0German\u00a0automotive\u00a0giants\u00a0such\u00a0as\u00a0Audi, Daimler and VW\u00a0as\u00a0an\u00a0excellent\u00a0production\u00a0location, but\u00a0it\u00a0is\u00a0now\u00a0home\u00a0to\u00a0more\u00a0than\u00a02,000\u00a0companies\u00a0with\u00a0German\u00a0capital\u00a0participation\u00a0&#8211;\u00a0including\u00a0many\u00a0SMEs. In\u00a0addition,\u00a0with\u00a0a\u00a0population\u00a0of\u00a0120\u00a0million, Mexico\u00a0is\u00a0one\u00a0of\u00a0the\u00a0leaders\u00a0in\u00a0terms\u00a0of\u00a0open\u00a0markets\u00a0and\u00a0has\u00a0a\u00a0number\u00a0of\u00a0trade\u00a0agreements,\u00a0including\u00a0with\u00a0Germany,\u00a0the\u00a0EU and\u00a0the\u00a0United States.\u00a0Despite\u00a0its\u00a0growing\u00a0economic\u00a0prosperity, Mexico\u00a0poses\u00a0significant\u00a0security\u00a0risks\u00a0and\u00a0is\u00a0classified\u00a0by\u00a0the\u00a0German\u00a0Foreign\u00a0Office\u00a0as\u00a0a\u00a0country\u00a0with\u00a0a\u00a0very\u00a0critical\u00a0security\u00a0situation.<\/p>\r\n\r\n\r\n\r\n<p><strong>Recognizing<\/strong><strong>\u00a0and\u00a0<\/strong><strong>understanding<\/strong><strong>\u00a0<\/strong><strong>security<\/strong><strong>\u00a0<\/strong><strong>risks<\/strong><\/p>\r\n\r\n\r\n\r\n<p>As\u00a0portrayed\u00a0in\u00a0popular\u00a0television\u00a0series\u00a0and\u00a0elsewhere,\u00a0rivalries\u00a0between\u00a0drug\u00a0cartels,\u00a0criminal\u00a0gangs\u00a0and\u00a0state\u00a0police\u00a0are\u00a0commonplace.\u00a0Often\u00a0these\u00a0fight\u00a0out\u00a0their\u00a0differences\u00a0openly\u00a0in\u00a0public\u00a0without\u00a0regard\u00a0for\u00a0innocent\u00a0bystanders.\u00a0According\u00a0to\u00a0the\u00a0State Department, &#8220;carjacking,&#8221;\u00a0temporary\u00a0kidnappings\u00a0for\u00a0ransom\u00a0and\u00a0homicides\u00a0are\u00a0among\u00a0the\u00a0most\u00a0common\u00a0crimes. In\u00a0terms\u00a0of\u00a0its\u00a0precarious\u00a0security\u00a0situation, Mexico\u00a0exhibits\u00a0regional\u00a0variations,\u00a0with\u00a0some\u00a0areas\u00a0more\u00a0dangerous\u00a0than\u00a0others. Northern Mexico,\u00a0for\u00a0example,\u00a0is\u00a0considered\u00a0a\u00a0popular\u00a0manufacturing\u00a0base\u00a0for\u00a0chemical,\u00a0steel,\u00a0electronics, and\u00a0plastics\u00a0companies.\u00a0However,\u00a0the\u00a0region\u00a0is\u00a0affected\u00a0by\u00a0high\u00a0levels\u00a0of\u00a0drug-related\u00a0crime\u00a0and\u00a0is\u00a0therefore\u00a0considered\u00a0a high-risk\u00a0area. The\u00a0center\u00a0of\u00a0Mexico,\u00a0with\u00a0the\u00a0metropolitan\u00a0area\u00a0of\u00a0Mexico City,\u00a0poses\u00a0significant\u00a0security\u00a0risks\u00a0due\u00a0to\u00a0the\u00a0high\u00a0poverty\u00a0rate and\u00a0resulting\u00a0crime. The high\u00a0poverty\u00a0and\u00a0crime\u00a0rates\u00a0affect\u00a0the\u00a0company&#8217;s\u00a0own\u00a0business\u00a0in\u00a0three\u00a0ways.<\/p>\r\n\r\n\r\n\r\n<p><strong>Risk\u00a0<\/strong><strong>factor<\/strong><strong>\u00a01: Cultural\u00a0<\/strong><strong>differences<\/strong><\/p>\r\n\r\n\r\n\r\n<p>First,\u00a0employees\u00a0or\u00a0managers\u00a0traveling\u00a0to\u00a0the\u00a0area\u00a0face\u00a0several\u00a0previously\u00a0unknown\u00a0risks.\u00a0To\u00a0ensure\u00a0their\u00a0safety\u00a0and\u00a0avoid\u00a0significant\u00a0reputational\u00a0or\u00a0financial\u00a0damage,\u00a0they\u00a0must\u00a0be\u00a0adequately\u00a0prepared\u00a0for\u00a0all potential\u00a0risk\u00a0situations. In\u00a0addition,\u00a0they\u00a0should\u00a0be\u00a0aware\u00a0of\u00a0the\u00a0cultural\u00a0differences\u00a0and\u00a0appropriate\u00a0business\u00a0etiquette\u00a0of\u00a0their\u00a0destination.<\/p>\r\n\r\n\r\n\r\n<p><strong>Risk\u00a0<\/strong><strong>factor<\/strong><strong>\u00a02: Financial\u00a0<\/strong><strong>risks<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Secondly, in\u00a0addition\u00a0to\u00a0ensuring\u00a0the\u00a0protection\u00a0of\u00a0employees,\u00a0the\u00a0company&#8217;s\u00a0assets\u00a0must\u00a0also\u00a0be\u00a0protected.\u00a0Since\u00a0the\u00a0wealth\u00a0gap\u00a0in Mexico\u00a0is\u00a0much\u00a0more\u00a0pronounced\u00a0than\u00a0in Germany,\u00a0it\u00a0is\u00a0necessary\u00a0to\u00a0be\u00a0prepared\u00a0for\u00a0possible\u00a0burglaries,\u00a0thefts\u00a0and\u00a0vandalism.<\/p>\r\n\r\n\r\n\r\n<p><strong>Risk\u00a0<\/strong><strong>factor<\/strong><strong>\u00a03: Lack\u00a0<\/strong><strong>of<\/strong><strong>\u00a0<\/strong><strong>rule<\/strong><strong>\u00a0<\/strong><strong>of<\/strong><strong>\u00a0<\/strong><strong>law<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Third, due\u00a0to\u00a0the\u00a0high\u00a0level\u00a0of\u00a0corruption\u00a0and\u00a0the\u00a0unstable\u00a0political\u00a0situation,\u00a0the\u00a0company\u00a0must\u00a0be\u00a0aware\u00a0that\u00a0the\u00a0rule\u00a0of\u00a0law\u00a0in\u00a0the\u00a0country\u00a0is\u00a0not\u00a0comparable\u00a0to\u00a0Germany. A possible\u00a0breach\u00a0of\u00a0contract\u00a0and\u00a0loss\u00a0of\u00a0capital\u00a0must\u00a0be\u00a0taken\u00a0into\u00a0account.\u00a0To\u00a0mitigate\u00a0the\u00a0potential negative\u00a0impact\u00a0of\u00a0these\u00a0risks,\u00a0targeted\u00a0preparation\u00a0in\u00a0both\u00a0business\u00a0and\u00a0security\u00a0is\u00a0essential.<\/p>\r\n\r\n\r\n\r\n<p><strong>How<\/strong><strong>\u00a0<\/strong><strong>to<\/strong><strong>\u00a0<\/strong><strong>protect<\/strong><strong>\u00a0<\/strong><strong>people<\/strong><strong>\u00a0and\u00a0<\/strong><strong>operations<\/strong><strong>?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Preventive\u00a0measures\u00a0and proper\u00a0training\u00a0are\u00a0essential\u00a0to\u00a0protect\u00a0people,\u00a0assets, and\u00a0reputation. The German\u00a0Foreign\u00a0Office also\u00a0recommends\u00a0developing\u00a0a\u00a0security\u00a0concept\u00a0before\u00a0traveling\u00a0to\u00a0Mexico,\u00a0especially\u00a0to\u00a0the\u00a0states\u00a0in\u00a0the\u00a0north\u00a0and west\u00a0that\u00a0are\u00a0plagued\u00a0by\u00a0violent\u00a0crime. But\u00a0what\u00a0does\u00a0such a\u00a0security\u00a0concept\u00a0look\u00a0like and\u00a0what\u00a0points\u00a0must\u00a0be\u00a0taken\u00a0into\u00a0account\u00a0in\u00a0travel\u00a0security?<\/p>\r\n\r\n\r\n\r\n<p>The\u00a0security\u00a0concept,\u00a0based\u00a0on\u00a0security\u00a0guidelines,\u00a0includes\u00a0processes\u00a0and behavioral\u00a0requirements\u00a0to\u00a0prepare\u00a0travelers\u00a0for\u00a0the\u00a0trip\u00a0and\u00a0their\u00a0stay\u00a0in\u00a0the\u00a0risk\u00a0area.<\/p>\r\n\r\n\r\n\r\n<p><strong>Before<\/strong><strong>\u00a0<\/strong><strong>the<\/strong><strong>\u00a0<\/strong><strong>trip<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u00a0Travelers\u00a0should\u00a0familiarize\u00a0themselves\u00a0in\u00a0advance\u00a0with\u00a0the\u00a0country-specific\u00a0security\u00a0and\u00a0visa\/customs\u00a0policies\u00a0of\u00a0their\u00a0country\u00a0of\u00a0origin.<\/li>\r\n<li>Travelers\u00a0should\u00a0complete\u00a0targeted\u00a0travel\u00a0security\u00a0training\u00a0to\u00a0be\u00a0prepared\u00a0for\u00a0hazardous\u00a0situations\u00a0and\u00a0practice\u00a0appropriate\u00a0behaviors.<\/li>\r\n<li>Travelers\u00a0must\u00a0have\u00a0all\u00a0necessary\u00a0emergency\u00a0numbers\u00a0and\u00a0addresses,\u00a0both\u00a0from\u00a0their\u00a0company\u00a0and\u00a0from\u00a0appropriate\u00a0domestic\u00a0and\u00a0foreign\u00a0services\u00a0(e.g.,\u00a0embassy).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u00a0In\u00a0advance,\u00a0travelers\u00a0should\u00a0book\u00a0their\u00a0transportation\u00a0from\u00a0the\u00a0airport\u00a0to\u00a0their\u00a0destination\u00a0(e.g.,\u00a0through\u00a0the\u00a0hotel).<\/li>\r\n<li>No-go\u00a0areas\u00a0should\u00a0be\u00a0defined\u00a0in\u00a0advance,\u00a0which\u00a0travelers\u00a0must\u00a0avoid\u00a0during\u00a0their\u00a0stay.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>General\u00a0<\/strong><strong>recommendations<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Travelers\u00a0should\u00a0not\u00a0make\u00a0public\u00a0political\u00a0statements\u00a0and\u00a0should\u00a0avoid\u00a0protests\u00a0and\u00a0political\u00a0rallies.<\/li>\r\n<li>Travelers\u00a0should\u00a0avoid\u00a0any\u00a0spontaneous\u00a0large-scale\u00a0events.<\/li>\r\n<li>Travelers\u00a0should\u00a0not\u00a0leave\u00a0valuables\u00a0such\u00a0as\u00a0phones\u00a0and\u00a0laptops\u00a0unattended.<\/li>\r\n<li>\u00a0Travelers\u00a0should\u00a0not\u00a0share\u00a0personal\u00a0information\u00a0or\u00a0details\u00a0about\u00a0the\u00a0trip\u00a0with\u00a0strangers.<\/li>\r\n<li>Travelers\u00a0should\u00a0keep\u00a0a\u00a0list\u00a0of\u00a0their\u00a0credit\u00a0card\u00a0numbers\u00a0and\u00a0passports\u00a0and\u00a0give\u00a0a\u00a0copy\u00a0to\u00a0a\u00a0trusted\u00a0person.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>To\u00a0prepare\u00a0employees\u00a0for\u00a0the\u00a0security\u00a0risks\u00a0and\u00a0to\u00a0protect\u00a0the\u00a0company\u00a0in a\u00a0targeted\u00a0manner, a\u00a0tailored\u00a0security\u00a0training\u00a0and\u00a0concept\u00a0is\u00a0needed. This\u00a0should\u00a0be\u00a0tailored\u00a0to\u00a0the\u00a0relevant\u00a0target\u00a0area\u00a0and\u00a0prepare\u00a0the\u00a0business\u00a0for\u00a0the\u00a0new\u00a0challenge\u00a0in\u00a0the\u00a0best\u00a0possible\u00a0way.\u00a0With\u00a0these\u00a0measures,\u00a0you\u00a0are\u00a0optimally\u00a0equipped\u00a0to\u00a0take\u00a0off\u00a0with\u00a0security\u00a0in\u00a0the\u00a0emerging\u00a0markets.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Practical\u00a0tip\u00a0from\u00a0Vivian van der Linde\u00a0| 3-core GmbH,\u00a0for\u00a0DMB Deutsches Mittelstandsbund Emerging\u00a0market\u00a0Mexico &#8211; on\u00a0the\u00a0one\u00a0hand\u00a0a\u00a0popular\u00a0production\u00a0location\u00a0for\u00a0some\u00a0of\u00a0the\u00a0best-known\u00a0DAX and MDAX\u00a0companies, on\u00a0the\u00a0other\u00a0plagued\u00a0by\u00a0an\u00a0unstable\u00a0political\u00a0situation, a high\u00a0crime\u00a0rate and\u00a0dangerous\u00a0drug\u00a0cartels.\u00a0How\u00a0can\u00a0a medium-sized\u00a0company\u00a0benefit\u00a0from\u00a0industrialization\u00a0and\u00a0attractive\u00a0production\u00a0conditions\u00a0while\u00a0protecting\u00a0its\u00a0employees,\u00a0values\u00a0and\u00a0reputation? In\u00a0this\u00a0case,\u00a0prevention\u00a0is\u00a0the\u00a0key\u00a0to\u00a0success. Through\u00a0various\u00a0targeted\u00a0formats, such\u00a0as\u00a0scenario\u00a0workshops\u00a0and\u00a0contingency\u00a0planning,\u00a0managers\u00a0and\u00a0employees\u00a0can\u00a0prepare\u00a0themselves\u00a0optimally\u00a0for\u00a0traveling\u00a0to\u00a0and\u00a0staying\u00a0in\u00a0specific\u00a0regions. Emerging\u00a0market\u00a0pioneer\u00a0Mexico Emerging\u00a0markets,\u00a0unlike\u00a0developing\u00a0countries,\u00a0are\u00a0experiencing\u00a0high\u00a0economic\u00a0growth\u00a0and\u00a0offer\u00a0a\u00a0number\u00a0of\u00a0interesting\u00a0investment\u00a0opportunities\u00a0due\u00a0to\u00a0their\u00a0upswing. Mexico\u00a0has\u00a0been\u00a0considered\u00a0one\u00a0of\u00a0the\u00a0most\u00a0lucrative\u00a0emerging\u00a0markets\u00a0for\u00a0decades. Not\u00a0only\u00a0has\u00a0the\u00a0country\u00a0attracted\u00a0the\u00a0attention\u00a0of\u00a0German\u00a0automotive\u00a0giants\u00a0such\u00a0as\u00a0Audi, Daimler and VW\u00a0as\u00a0an\u00a0excellent\u00a0production\u00a0location, but\u00a0it\u00a0is\u00a0now\u00a0home\u00a0to\u00a0more\u00a0than\u00a02,000\u00a0companies\u00a0with\u00a0German\u00a0capital\u00a0participation\u00a0&#8211;\u00a0including\u00a0many\u00a0SMEs. In\u00a0addition,\u00a0with\u00a0a\u00a0population\u00a0of\u00a0120\u00a0million, Mexico\u00a0is\u00a0one\u00a0of\u00a0the\u00a0leaders\u00a0in\u00a0terms\u00a0of\u00a0open\u00a0markets\u00a0and\u00a0has\u00a0a\u00a0number\u00a0of\u00a0trade\u00a0agreements,\u00a0including\u00a0with\u00a0Germany,\u00a0the\u00a0EU and\u00a0the\u00a0United States.\u00a0Despite\u00a0its\u00a0growing\u00a0economic\u00a0prosperity, Mexico\u00a0poses\u00a0significant\u00a0security\u00a0risks\u00a0and\u00a0is\u00a0classified\u00a0by\u00a0the\u00a0German\u00a0Foreign\u00a0Office\u00a0as\u00a0a\u00a0country\u00a0with\u00a0a\u00a0very\u00a0critical\u00a0security\u00a0situation. Recognizing\u00a0and\u00a0understanding\u00a0security\u00a0risks As\u00a0portrayed\u00a0in\u00a0popular\u00a0television\u00a0series\u00a0and\u00a0elsewhere,\u00a0rivalries\u00a0between\u00a0drug\u00a0cartels,\u00a0criminal\u00a0gangs\u00a0and\u00a0state\u00a0police\u00a0are\u00a0commonplace.\u00a0Often\u00a0these\u00a0fight\u00a0out\u00a0their\u00a0differences\u00a0openly\u00a0in\u00a0public\u00a0without\u00a0regard\u00a0for\u00a0innocent\u00a0bystanders.\u00a0According\u00a0to\u00a0the\u00a0State Department, &#8220;carjacking,&#8221;\u00a0temporary\u00a0kidnappings\u00a0for\u00a0ransom\u00a0and\u00a0homicides\u00a0are\u00a0among\u00a0the\u00a0most\u00a0common\u00a0crimes. In\u00a0terms\u00a0of\u00a0its\u00a0precarious\u00a0security\u00a0situation, Mexico\u00a0exhibits\u00a0regional\u00a0variations,\u00a0with\u00a0some\u00a0areas\u00a0more\u00a0dangerous\u00a0than\u00a0others. 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